Independent motion studio / London

Ideas worth
watching.

Specframe makes animated films through sharp writing, original visual direction, precise motion and careful human review.

Selected film / Research explainer16:9 / HD
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Made from a 60 page technical report by writers, designers and animators.

Human reviewed before delivery
01 / Selected work

The work makes the case.

Films that respect the intelligence of the subject and the attention of the audience.

01 / Research film

Making a 60 page AI report watchable

02 / Commissioned explainer

A technical argument, rebuilt for film

03 / Commissioned explainer

Complex systems, cut with clarity

Ongoing studio project

Mathsy in motion.

Our education brand is where we keep testing how good design can make difficult ideas easier to understand.

Follow 115,000+ learners
02 / What you are buying

Technology makes more. Taste makes better.

Clients come to us for judgement. These four disciplines stay connected throughout every project.

01

Writing

A clear argument, written for the ear and shaped around what the audience needs to understand.

02

Direction

A visual language chosen for the subject, with a point of view that belongs to your film.

03

Animation

Precise motion, disciplined pacing and careful composition from the first frame to the last.

04

Verification

A person checks every claim, number, label and final cut before the film leaves the studio.

03 / Ways to work

One film or an ongoing series.

01

Short film

One focused idea, up to 90 seconds.

From £400
02

Flagship explainer

A complete three to ten minute story.

From £2,500
03

Ongoing series

A consistent body of films made over time.

Tailored quote
04 / Before you ask

Useful answers.

What can you make?

Research films, technical explainers, product stories, educational videos and short social films. Difficult subjects are usually the most interesting.

Do you use AI?

We use modern tools where they improve the work, but people make the editorial decisions, direct the design and verify the final film.

How quickly can you deliver?

Short films can take a few days. Larger explainers usually take one to three weeks. We agree the schedule and review points before work begins.

05 / Start a project

Bring us the difficult thing.

Tell us what needs explaining, who needs to understand it and what a successful film needs to achieve.

WhatsApp +44 7403 070704 ↗
PROJECT NOTE / NEW

Enough detail to start a good conversation.

We reply within one working day.